February is Hockey Is For Everyone month, and the campaign has been conducted in partnership with the You Can Play Project, which works closely with LGBTQ athletes and promotes respect and inclusion for everyone. Each of the 30 NHL clubs have designated a You Can Play ambassador – one player for each team – with Andrew Shaw being named the Montreal Canadiens representative.

It’s a role Shaw is honoured to have.

As noted in a recent media release, the ambassador on each team will be “a leader in the locker room and in the community on diversity, equality and inclusion.”

During the 2015-16 playoffs, Shaw, then with the Chicago Blackhawks, was given a one-game suspension and fined for directing a homophobic slur at an official. The centreman issued a heartfelt apology at the time, noting that he wanted to learn from the mistake.

He’s trying to show that he continues to live up to his words.

"[You Can Play] brought it to the team and I thought it would be a good opportunity to help out. What I went through last year, I learned from it. Words affect people more than you think, and that's something that I learned," said Shaw to a large media scrum following the Montreal Canadiens practice on Friday.

“This is a good step in the right direction,” Shaw told NHLPA.com. “It’s good for everyone. It’s just nice to be part of this.”

Shaw is particularly proud to be in a position to champion the NHL and NHLPA’s Hockey Is For Everyone month, an initiative that began on February 1.

“It’s always been important to me to help others,” he said. “I’m also glad that the NHLPA and NHL are supporting it as well.”

The 25-year-old can also count on the support of his teammates.

“I’m happy to do whatever I can,” said Shaw. “If anyone has any questions, I’ll answer them. I play with a great group of guys and I want to be a person that can be counted on to listen, to encourage others and to work together to find success.”

Part of You Can Play’s mission includes educating athletes on ensuring the safety and inclusion of all in sports – including LGBTQ athletes, coaches, and fans. Shaw’s ambassadorship this season is living proof that their work is creating positive changes in the world of professional sports.

Each club will have a designated ‘You Can Play’ night over the course of the month, with the Montreal Canadiens hosting theirs on February 22nd.

Here is the full list of You Can Play player ambassadors:

• Anaheim Ducks — Ryan Kesler
• Arizona Coyotes — Oliver Ekman-Larsson
• Boston Bruins — Brad Marchand
• Buffalo Sabres — Anders Nilsson
• Carolina Hurricanes — Eddie Lack
• Calgary Flames — Matt Stajan
• Chicago Blackhawks — Trevor van Riemsdyk
• Colorado Avalanche — Gabriel Landeskog
• Columbus Blue Jackets — Scott Hartnell
• Dallas Stars — Curtis McKenzie
• Detroit Red Wings — Frans Nielsen
• Edmonton Oilers — Matt Hendricks
• Florida Panthers — Shawn Thornton
• Los Angeles Kings — Dustin Brown
• Minnesota Wild — Charlie Coyle
• Montreal Canadiens — Andrew Shaw
• Nashville Predators — Colin Wilson
• New Jersey Devils — Andy Greene
• New York Islanders — Casey Cizikas
• New York Rangers — Mats Zuccarello
• Ottawa Senators — Dion Phaneuf
• Philadelphia Flyers — Claude Giroux
• Pittsburgh Penguins — Chris Kunitz
• San Jose Sharks — Chris Tierney
• St. Louis Blues — David Perron
• Tampa Bay Lightning — Brian Boyle
• Toronto Maple Leafs — James van Riemsdyk
• Vancouver Canucks — Henrik Sedin
• Washington Capitals — Braden Holtby
• Winnipeg Jets — Jacob Trouba