2017 NHLPA Rookie Showcase wrap-up
Another NHLPA Rookie Showcase came and went Monday as 26 of the game's top rookies and prospects descended on Toronto to take part in the ninth annual event at Mattamy Athletic Centre.
Licensing
The NHLPA is responsible for managing the players' group licensing program. It is through this program that entities seeking to use the names and likenesses of the world’s greatest hockey players obtain these rights. Licensing rights apply to a wide range of corporate sponsorships, advertising, promotions, contests, events, and other marketing opportunities.
The NHLPA represents the rights of its members on licensed consumer products in various categories including: Electronic Games, Digital Products, Jerseys and Apparel, Trading Cards, Printed Products, Collectibles and Novelties.
A player becomes eligible for inclusion in the NHLPA group licensing program when he skates in his first regular season or playoff game. Players selected in the entry draft who have not played, and retired NHL players are not represented by the NHLPA in group licensing. The NHLPA administers the world-wide group licensing rights of its members, including during their participation in international tournaments and events not directly tied to their NHL clubs.