NHLPA AND LG CANADA PARTNER TO INTRODUCE ?LG PLAYOFF PLAYER OF THE WEEK""

TORONTO, ON (April 26, 2011) – LG Canada and the National Hockey League Players’ Association (NHLPA) are proud to expand their partnership by introducing the “LG Playoff Player of the Week”, which will be hosted on NHLPA.com during the 2011 NHL postseason. 

The “LG Playoff Player of the Week” will highlight one player throughout the 2011 NHL Playoffs who outshone the rest of the field while providing a strong contribution to his team during the previous week.  Each week fans can visit the site at www.nhlpa.com/News/Player-Of-The-Week to see if their favourite player was selected as the best of the best.   The “LG Playoff Player of the Week” on NHLPA.com provides a platform for many of the top NHL playoff performers to be highlighted for their grit, determination and overall play as they strive towards the goal of winning the Stanley Cup.

“We’re proud to expand our relationship with LG to include this web-based presence on NHLPA.com,” said NHLPA Chief of Business Affairs, Mike Ouellet. “The branding of the ‘LG Playoff Player of the Week’ is a great way for LG and the NHLPA to continue to connect with hockey fans online and profile the best hockey players in the world.”

“LG Canada is excited about the continued growth of our partnership with the NHLPA and the opportunities that this partnership continues to create,” said Colin Bettam, Vice-President, Corporate Marketing LG Electronics Canada Inc. “We have enjoyed a number of successful brand partnerships with the NHLPA in the past, and this is yet another fantastic example of how innovative thinking can lead to great success for LG, the NHLPA and hockey fans everywhere.”

About NHLPA

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 11 years, more than 60,000 deserving children in 25 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $20-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com. 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.