NHLPA Goals & Dreams and Sonnet Insurance team up to support young hockey players of Innu Nation

Nick Suzuki and David Savard of the Montréal Canadiens surprise community with a once in a lifetime experience.

NHLPA and Sonnet enjoy commercial success with help of current and former players

The entertaining Sonnet commercial campaigns featuring current and former NHL players have become instant fan favourites since they first aired in 2018.

Movember launches 2019 Moustache Cup Challenge

The Moustache Cup will see players go head-to-head in a month-long fundraising challenge to support Movember 2019.