Biel, Switzerland – 1 October 2020: At the beginning of 2020, NORQAIN announced it had entered into a strategic partnership with the National Hockey League Players’ Association (NHLPA). In honour of this sporty alliance, NORQAIN has launched a limited edition Adventure Sport Chrono that incorporates details that undoubtedly link the timepiece to the thrilling sport of ice hockey.

NORQAIN Board member Mark Streit, 2017 Stanley Cup winner and Swiss hockey legend, and Roman Josi, three-time NHL All-Star player, Norris Trophy winner and captain of the Nashville Predators, have been actively involved in the independent brand’s development from day one. Their commitment has been a key factor in NORQAIN’s entry into ice hockey and in the establishment of this important alliance with the NHLPA.

The excitement of the sport on your wrist

The robust Adventure Sport Chrono NHLPA Limited Edition has all the dynamic features that distinguish the watches in this sporty collection, including the knurled bezel and high-precision chronograph features. The blue aluminium bezel ring matches the colour of the 3 and 6 o’clock chronograph sub-dials. The 6 o’clock sub-dial features the NHLPA logo in white.

The 9 o’clock running seconds sub-dial takes its design inspiration from the face-off area on the ice. Strengthening this powerful model’s connection to the sport is the white dial design resembling the scratched surface of the ice rink after a particularly gripping period. To achieve this unique appearance, the dial undergoes over 30 different production steps, many of which are manual and require an extremely high level of craftsmanship. The NHLPA Logo is metalised on the sapphire glass caseback and visible behind the logo is the NORQAIN calibre NN18, an automatic-winding mechanical movement produced by ETA that boasts chronograph timekeeping accuracy to ¼ of a second and a 48-hour power reserve.

Presented on a blue rubber strap that’s ready for action, this exclusive timepiece is limited to just 500 pieces and is priced at CHF 3,290.-. It has a diameter of 41mm and a lug-to-lug length of 49mm. NORQAIN and hockey fans who purchase this timepiece will also receive an exclusive NHLPA X NORQAIN puck that is not available anywhere else.   

NORQAIN is defined by its adventurous spirit and dynamic engagements with elite athletes, so it is fitting that it solidifies its involvements with ice hockey – a sport that requires dynamism, precision, drive and sense of adventure.

About NORQAIN

Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections – Adventure, Freedom and Independence – that are exclusively equipped with mechanical automatic movements. In 2020, it introduced two Manufacture Calibres produced in collaboration with movement manufacturer, Kenissi. The company is led by CEO and founder Ben Küffer, his father Marc Küffer, NHL Stanley Cup winner and Swiss hockey legend Mark Streit, and Ted Schneider. NORQAIN is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In July 2020, the brand organised its second NORQAINER Challenge together with Swiss running company On. Available throughout Europe, Japan and the US, NORQAIN has an expansive network of retail partners that includes Bucherer and Kirchhofer in Switzerland, Wempe in Germany, Westime, Tourneau Govberg in the US, L’Oro in Canada, Seddiqi in Dubai, and over 30 points of sale in Japan.

About the National Hockey League Players’ Association

The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 20 years, more than 80,000 deserving children in 34 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com. 

NHLPA and the NHLPA logo are registered trademarks of the National Hockey League Players’ Association. ©  NHLPA. All Rights Reserved.