NHLPA, NHL AUCTION AUTOGRAPHED REFLECTIONS 2010 PHOTOGRAPHY BOOKS TO BENEFIT HOCKEY FIGHTS CANCER

NEW YORK / TORONTO (October 25, 2010) – The National Hockey League (NHL®) and the National Hockey League Players’ Association (NHLPA) announced today that autographed copies of Best of the Decade: Reflections of Hockey’s Past Ten Years will be available for bidding through auction.nhl.com and nhlpa.com.  The online auction, which will feature books signed by NHL team captains, will commence on October 26th at 6:00 p.m. ET and conclude on November 4th at 9:00 p.m. ET.  All proceeds will benefit Hockey Fights Cancer™.  

Through Hockey Fights Cancer, the proceeds of this year’s auction will help a cause that is close to the players and the entire hockey family - the fight against prostate cancer.  Proceeds will be divided evenly between Prostate Cancer Canada and ZERO – The Project to End Prostate Cancer.  Both organizations have been chosen this October as charitable partners of Hockey Fights Cancer.

Best of the Decade: Reflections of Hockey’s Past Ten Years is the fourth of an annual visual celebration series published by the NHLPA and the NHL, together with Getty Images, NHL Images and Greystone Books.  The book chronicles highlights from the first decade of the 21st century and provides candid, behind-the-scenes images.

A complete list of signed books available in this auction is below.  Additional books will be added at a later date.

About Hockey Fights Cancer™
Hockey Fights Cancer™ is a joint charitable initiative founded in December 1998 by the National Hockey League and National Hockey League Players’ Association.  It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.  The goal of Hockey Fights Cancer™ is to raise money and awareness for national and local organizations involved in cancer care and research.  To date, Hockey Fights Cancer™ has raised more than $11 million.  Hockey Fights Cancer™ is a component of The Biggest Assist Happens Off The Ice™, the National Hockey League’s® and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world.
 
About the National Hockey League Players’ Association
The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 10+ years, more than 50,000 deserving children in 22 countries have benefited from the players' donations of hockey equipment. Goals & Dreams has donated more than $19-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.   

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada).  Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

ZERO – The Project to End Prostate Cancer
ZERO - The Project to End Prostate Cancer, is committed not only to reduce prostate cancer or alleviate the pain from the disease but to end it. They see a future where all men who have been diagnosed with prostate cancer will be cured or manage their illness with good quality of life, with the support they need to minimize physical and emotional suffering and to cope effectively throughout their cancer journeys.  To accomplish this goal, they provide comprehensive treatment information to patients, education to those at risk and conduct free prostate cancer testing throughout the country. They increase research funds from the federal government to find new treatments and they fund local grants to end the disease.   - For more information or to donate, please visit prostatecancer.ca or call 1- 888-255-0333.

Prostate Cancer Canada
Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of those affected and research into the prevention, detection, treatment and cure of prostate cancer.  Prostate Cancer Canada’s vision is to be a global leader in the fight against prostate cancer, earning the enthusiasm and support of Canadians through integrity, compassion, and innovation.  - For more information or to donate, please visit prostatecancer.ca or call PCC directly at (toll free) 888-255-0333.

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NHL, the NHL Shield and National Hockey League are registered trademarks and Hockey Fights Cancer and The Biggest Assist Happens Off The Ice are trademarks of the National Hockey League.  All Rights Reserved.